Google Analytics - older version
Name
Google Analytics - older version
Purpose
Anzeigen / Ads
Provider / Vendor
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Text snippet for script blocking
ga.js
-----------------------------------------------------Description
Collection of statistics on the use of the website. (Reach measurement)
Privacy link
https://policies.google.com/privacy?hl=de
What data is collected?
Browser information (browser type, referrer/exit pages, files displayed on our website, operating system, date/time stamp and/or clickstream data)Usage data (views, clicks)IP address (We have activated IP anonymization on the website (so-called IP masking), so that your IP address is shortened by Google within the EU and the EEA before transmission to such an extent that it no longer allows conclusions to be drawn about individual persons. Only this anonymized IP address is transmitted to Google.)You can find more details here:https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
For what purpose is the data collected?
Collection of statistics on the use of the website (reach measurement) to analyze visitor behavior and improve the nutezr experience with the site.
Legal basis
Consent, Art. 6 para. 1 lit. a DSGVO, Art. 49 para. 1 lit. a DSGVO
Place of processing
European Union, United States of America
Cookies used and other storage methods
| Name | Storage duration | Storage location/type | Content | Link |
| _dc_gtm_UA- | 1 minute | Cookie | No description provided by the manufacturer | More Infos... |
| _gac_UA- | approx. 90 days | Cookie | Contains campaign-related information for the user. | More Infos... |
| _gat_gtag_UA_* | 1 minute | Cookie | Used to throttle the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ . | More Infos... |
| __utma | 2 years | Cookie | This cookie is one of the 4 main Google Analytics cookies, which tracks what actions the user performs on the page and measures the performance of the page. The cookie distinguishes between users and sessions. It is used to calculate statistics from returning visitors and is updated every time data is sent to Google Analytics. | More Infos... |
| __utmb | 30 minutes | Cookie | This cookie is one of the 4 main Google Analytics cookies, which tracks what actions the user performs on the page and measures the performance of the page. The cookie determines new sessions and visits of the user. It is updated every time data is sent to Google Analytics. Any activity by the visitor during the lifetime of the cookie is counted as the same visit, even if the visitor leaves the page and then visits it again. A visit after the end of the cookie's lifetime is counted as a new visit. | More Infos... |
| __utmc | Session | Cookie | This cookie is one of the 4 main Google Analytics cookies, which tracks what actions the user takes on the page and measures the performance of the page. The cookie is no longer used in most pages, but is still set to provide a function of older Analytics codes, also known as Urchin. In older version this was used together with __utmb to identify visitors. | More Infos... |
| __utmt | 10 minutes | Cookie | This cookie is set by Google Analytics to reduce the call rate on Analytics and the collection of data on frequently visited pages. | More Infos... |
| __utmv | 2 years | Cookie | Used to store custom variable data at the visitor level. This cookie is created when a developer uses the _setCustomVar method with a visitor-level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated each time data is sent to Google Analytics. | More Infos... |
| __utmx | 18 months | Cookie | This cookie is set by Google Analytics to deliver different versions of a web page as part of an A/B split test. | More Infos... |
| __utmz | 6 months | Cookie | This cookie is one of the 4 main Google Analytics cookies that tracks what users do and measures the performance of the site. The cookie identifies the location from which the visitor came to the site to tell the owner from where users are accessing the site and is updated every time data is sent to Google Analytics. | More Infos... |