Cookie _gcl_au

Category Google

Name

_gcl_au

Purpose

Analyse

Name of the cookie in the browser

_gcl_au

Provider of the cookie

Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Text snippet for script blocking

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Description of the cookie

The cookie is used by Google Tag Manager to track and store conversions.

Privacy link for the cookie

https://policies.google.com/privacy?hl=de

Lifetime of the cookie

4 months

What data is collected?

Information about achieved conversion goals on the website.

For what purpose is the data collected?

The tracking and saving of conversions serves to measure the success of offers on the website.

Legal basis

Consent, Art. 6 para. 1 lit. a DSGVO, Art. 49 para. 1 lit. a DSGVO

Place of processing

European Union, United States of America

Notes