Cookie _gcl_au
Category Google
Name
_gcl_au
Purpose
Analyse
Name of the cookie in the browser
_gcl_au
Provider of the cookie
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Text snippet for script blocking
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Description of the cookie
The cookie is used by Google Tag Manager to track and store conversions.
Privacy link for the cookie
https://policies.google.com/privacy?hl=de
Lifetime of the cookie
4 months
What data is collected?
Information about achieved conversion goals on the website.
For what purpose is the data collected?
The tracking and saving of conversions serves to measure the success of offers on the website.
Legal basis
Consent, Art. 6 para. 1 lit. a DSGVO, Art. 49 para. 1 lit. a DSGVO
Place of processing
European Union, United States of America
Notes
