NID is used by Google to match ads to your Google searches. With the help of the cookie, Google remembers your most frequent search queries or your previous interactions with ads. This way, you'll always get tailored ads. The cookie contains a unique ID that Google uses to collect the user's personal preferences for advertising purposes.
Privacy link for the cookie
Lifetime of the cookie
What data is collected?
A unique ID for a visitor.
For what purpose is the data collected?
To distinguish visitors.
Consent, Art. 6 para. 1 lit. a DSGVO, Art. 49 para. 1 lit. a DSGVO