Matomo
Name
Matomo
Purpose
Analyse
Provider / Vendor
Matomo
Text snippet for script blocking
piwik.js matomo.js matomo.php
-----------------------------------------------------Description
Collection of key figures for web analysis
Privacy link
{Firma_Datenschutz}
What data is collected?
Visitor numbers, dwell times, bounce rates, page views, etc.
For what purpose is the data collected?
Web analytics
Legal basis
Consent, Art. 6 para. 1 lit. a DSGVO
Place of processing
{Firma_Ort}
Cookies used and other storage methods
| Name | Storage duration | Storage location/type | Content | Link |
| frontend | approx. 24 hours | Cookie | Session ID for the Magento Shop front-end. This ID ensures that a visitor can be uniquely identified as a guest or logged-in user. Functions like "Recently viewed items" or getting the logged-in state are related to this cookie. | More Infos... |
| _pk_cvar.* | 30 minutes | Cookie | This cookie is not active by default and must first be activated via Matomo. It captures custom variables created during a previous page view. | More Infos... |
| _pk_hsr.* | 30 minutes | Cookie | The cookie is needed to ensure that all page views are recorded in a session. The cookie is generated as soon as a configured entry page is called. | More Infos... |
| _pk_id.* | 13 months | Cookie | The cookie identifies users and checks if a session is already active and calculates cross-session metrics such as number of visits to target completion, number of visits or days since last visit. | More Infos... |
| _pk_ref.* | 13 months | Cookie | The cookie is responsible for conversion attribution in the target reports in Matomo. | More Infos... |
| _pk_ses.* | 30 minutes | Cookie | If the cookie is not available and the last recorded visit to the website was more than 30 days ago, the visitor counter in the pk_id cookie is incremented. | More Infos... |
| _pk_testcookie | 1 second | Cookie | Created to determine whether the browser supports cookies, and then immediately deleted. | More Infos... |
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