Google Analytics - optional features

Name

Google Analytics - optional features

Purpose

Analyse / Statistik

Provider / Vendor

Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Text snippet for script blocking

analytics

Description

Collection of statistics on the use of the website. (Reach measurement)

Privacy link

https://policies.google.com/privacy?hl=de

What data is collected?

Browser information (browser type, referrer/exit pages, files displayed on our website, operating system, date/time stamp and/or clickstream data)Usage data (views, clicks)IP address (We have activated IP anonymization on the website (so-called IP masking), so that your IP address is shortened by Google within the EU and the EEA before transmission to such an extent that it no longer allows conclusions to be drawn about individual persons. Only this anonymized IP address is transmitted to Google.)You can find more details here:https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

For what purpose is the data collected?

Collection of statistics on the use of the website (reach measurement) to analyze visitor behavior and improve the nutezr experience with the site.

Legal basis

Consent, Art. 6 para. 1 lit. a GDPR, Art. 49 para. 1 lit. a GDPR

Place of processing

European Union, United States of America

Cookies used and other storage methods