Impressions

What are impressions?

In digital advertising and online marketing, the term "impressions" refers to the number of times an ad or piece of digital content is displayed on a screen. This metric is used to measure the reach of an advertising campaign or piece of content.

Importance:

• Reach measurement: Impressions help to understand how many times a piece of content has been presented to potential customers.
• Analysis tool: They provide insights into the visibility and engagement of the target audience with the content.
• Usage: Impressions are crucial for evaluating the effectiveness of advertising campaigns, especially in social media and search engine advertising, and serve as a basis for optimizing marketing strategies.

Practical example of impressions

A company places a banner ad on a website. After a week, it realizes that the ad has generated 100,000 impressions. This means that the ad has appeared 100,000 times on different screens, regardless of how many visitors have clicked on it. This information helps the company to understand how widely their advertising message has been distributed.

The role of impressions in the CCM19 tariffs

CCM19 uses the term "impressions" to describe the frequency with which the cookie consent script is accessed on a website. Each impression corresponds to a page view in which the CCM19 script is active, regardless of whether the cookie banner is displayed or not.

In CCM19's tariff models, the term "impressions" therefore refers to the number of page views per month on which the script is loaded. This is relevant for billing as prices are tiered based on the number of impressions, allowing customers to select a suitable package according to their website traffic.

This use of the term "impressions" in CCM19 is therefore closely linked to how the tool works and how website operators can use the tool to comply with data protection regulations.