Online shop

What is an online store?

An online store is a digital platform on which products or services are offered and sold via the Internet. Customers can search, select and buy items online without having to visit physical stores.

Core functions of online stores

• Product catalog:
  Digital catalogs provide detailed information about available products or services.
• Shopping cart system:
  Allows customers to collect items in a virtual shopping cart and customize the selection before purchasing.
• Payment options:
  Online stores offer various payment methods, including credit cards and electronic wallets.
• Customer accounts:
  Customers can create their own accounts to manage their purchases, preferences and order history.

Advantages of online stores:

1. Around-the-clock accessibility:
   customers can make purchases anytime, anywhere.
2. Diverse product range:
   online stores often offer a wider selection than physical stores.
3. Easy price and product comparisons:
   Customers can easily compare different offers, leading to better purchasing decisions.

Areas of application for online stores

• Retail: Online stores extend the reach of traditional retailers.
• Service providers: Online platforms for bookings and services.
• Sale of digital products: Ideal for selling software, music and other digital content.

Challenges for online shops

• High competition: The online market is extremely competitive.
• Data security: Securing customer data and payment information is of paramount importance.
• Logistics of returns: Managing returns can be complex and costly.

Necessity of a cookie banner for online shops

An online store needs a cookie banner if it uses cookies or similar technologies to track user behavior, display personalized advertising or store customer data. According to data protection laws such as the GDPR, website operators must obtain user consent before such cookies can be set.

How CCM19 supports online stores in complying with data protection laws

CCM19 provides an effective cookie consent management solution for online stores that ensures compliance with relevant data protection laws. By implementing this tool, store operators can offer their customers transparent data protection options. This strengthens user trust while improving the customer experience by enabling clear and simple consent management.