Performance cookies

Performance cookies are a special type of cookie that are used to improve the performance and user-friendliness of a website.
These cookies collect data about how users use a website and help to optimize the website based on the information collected.
Here are the key aspects of performance cookies:

• Definition: performance cookies are cookies that collect information about the use of a website in order to analyze and improve its performance.
• Purpose: They enable website operators to optimize the user experience by understanding how visitors use the website and identifying problems that could affect the user experience.

Functions of performance cookies

• Analyzing website usage:
  performance cookies collect data on how often visitors access the website, which pages they visit and how long they stay on certain pages. This information helps to customize the website to improve the user experience.
• Performance optimization:
  The data collected allows website operators to identify and fix technical issues to improve loading times and overall website performance.
• Personalization:
  Performance cookies can also be used to adapt content or functions to increase relevance for the user.

Data protection and consent

• Data protection:
  While performance cookies are generally considered less invasive than tracking or advertising cookies, they must still comply with data protection regulations. Users should be informed about the use of such cookies and their consent is often required.
• Consent:
  In many jurisdictions, particularly under the GDPR, website operators must obtain user consent before performance cookies are set. This means that a cookie banner or similar mechanism should be used to manage user consent.

Common applications that use performance cookies

• Google Analytics:
  A tool that helps website operators to collect and analyze data about the use of their website.
• Hotjar:
  Another tool that uses performance cookies to provide insights into user behavior and improve the user-friendliness of the website.

CCM19 and performance cookies

With CCM19 you can manage the use of performance cookies on your website and ensure that you obtain the consent of your users in accordance with data protection regulations.
CCM19 offers functions to manage user consent for performance cookies and make their use transparent.
For more information on the use of performance cookies and how to manage them with CCM19, please visit the CCM19 website.