Personalized advertising

What is personalized advertising?

Personalized advertising refers to the practice of tailoring advertisements to the interests, preferences and behavior of individual users. This is done by collecting and analyzing data about users' online behavior and interactions.

Personalized advertising uses data about a user's behavior and preferences to create tailored advertisements that are more relevant to the user. The main purpose of personalized advertising is to increase the relevance and effectiveness of advertising campaigns by showing users ads that match their interests and needs.

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How does personalized advertising work?

Data collection:

Tracking technologies: cookies, web beacons and other tracking technologies collect data about users' browsing behavior, search queries and interactions with websites and online content.
Data sources: Information can also come from social media, search queries, purchase histories and demographic data.

Data analysis:

Create profiles: The data collected is used to create user profiles that reflect their interests, preferences and behavioral patterns.
Targeted ads: Targeted ads are created and displayed to users based on these profiles.

Consent:

Consent required: Under the General Data Protection Regulation (GDPR), users must give their consent to the processing of their data for personalized advertising. Websites must be clear and transparent about what data is collected and how it is used.

Transparency and control:

Opt-in and opt-out: users should have the option to sign up for personalized advertising (opt-in) or decline it (opt-out).
Data protection: Companies must ensure that they store and process the collected data securely and grant users control over their data.

Use of CCM19 for personalized advertising

Cookie banner: CCM19 helps websites ensure GDPR compliance through a compliant cookie banner that gives users control over their consent to personalized advertising.
Transparency: CCM19 enables a transparent presentation of the use of cookies and tracking technologies and thus helps to fulfill the legal requirements for consent and information obligations.

By using CCM19, website operators can ensure that personalized advertising complies with data protection requirements and that users retain control over their data.