Affiliate marketing

What is affiliate marketing?

Affiliate marketing is a form of digital marketing in which companies pay partners, known as affiliates, to promote their products or services.

Affiliates earn a commission when they generate sales, leads or traffic for the company through their marketing activities.

This model is often used to increase a company's reach while minimizing marketing risk, as affiliates are only paid when their efforts are successful.

How does affiliate marketing work?

Affiliate marketing works through a partnership between a company (the merchant) and one or more affiliates.

The process begins with the affiliate signing up to an affiliate program and receiving special affiliate links that lead to the merchant's products or services.

These links contain tracking information that allows the merchant to track how many sales or leads have been generated by the affiliate.

Each time a user clicks on the affiliate link and performs a specific action (e.g. makes a purchase), the affiliate earns a commission.

How do affiliate links and tracking work?

Affiliate links are special URLs that are provided with a unique ID that is assigned to the respective affiliate. These links are used by affiliates to direct users to the merchant's website.

Tracking is carried out through the use of cookies, which are stored in the user's browser when the affiliate link is clicked.

These cookies allow the merchant to identify the affiliate and allocate the appropriate commission when the user performs the desired action, such as a purchase.

What are the best strategies to be successful in affiliate marketing?

• Niche focus: Choose a specific niche that you are familiar with and that allows you to position yourself as an expert.
• High-quality content: Create high-quality content that clearly communicates the added value of the advertised product or service.
• SEO optimization: Optimize your website and content for search engines to generate organic traffic.
• Email marketing: Use email lists to advertise products directly to your target group.
• Social media: Use social media to increase your reach and generate more clicks on your affiliate links.

What types of commission models are available in the CCM19 affiliate program?

CCM19's affiliate program has a pay-per-sale model where affiliates receive a commission for each sale generated through their affiliate link.

The commission is paid monthly during the contract period of the full-service licenses. The amount of commission varies depending on the product and sales price.

Here is an overview:

• Starter tariff: gross sales price €7.90, net commission €1.32
• Business tariff 1: Gross sales price €19.90, net commission €3.35
• Business rate 2: Gross sales price €39.90, net commission €6.71
• Business rate 3: Gross sales price €89.90, net commission €15.11

Further details can be found on the CCM19 affiliate page.