Reseller

What is a reseller?

A reseller is a company or individual who buys products or services from a manufacturer or wholesaler and then resells them to end customers.

Resellers operate in various industries, including IT, software, electronics and telecommunications. Essentially, a reseller serves as a middleman who facilitates the sale of products without producing them themselves.

Possible applications and advantages

Reseller programs offer companies the opportunity to expand their product range without having to develop their own products. This can be particularly beneficial for companies that want to focus on sales and customer support.

Resellers often benefit from special discounts and conditions that allow them to resell the products at a competitive price.

For manufacturers and wholesalers, reseller programs offer the advantage of increasing their reach and market share by tapping into a network of distribution partners who already have established customer relationships.

The challenges

• Pricing:
  Resellers must develop a pricing strategy that allows them to remain profitable while offering competitive prices.
• Competition:
  As resellers often sell similar products, competition can be intense, putting pressure on margins.
• Dependence on the manufacturer:
  Resellers are heavily dependent on the manufacturer's products and support. Changes in the product line or support can have a direct impact on the reseller's business.

Examples of reseller programs

Many large companies offer reseller programs, including Microsoft, Adobe and Cisco. These programs often offer training, marketing support and special discounts to help resellers maximize their sales and best serve their customers.

CCM19 Reseller Program

The CCM19 Reseller Program offers an attractive way to position yourself as a reseller in the field of data protection management.

CCM19 offers two different tariffs for agencies and resellers:

• Agency Cloud+:
  Free from the first referred customer, with full access to the CCM19 Cloud hosted in Germany. Resellers receive a 30% discount on customer tariffs or 30% commission. The plan includes numerous features such as multi-domain support, A/B testing and consent sharing.
• Agency Self+:
  This tariff runs on the reseller's own infrastructure and allows them to manage any number of customers and domains. Resellers can set their own pricing and have access to all Enterprise features, including advanced analytics and prioritized support.

Detailed information on the tariffs and included features is available on the CCM19 website.