Google Analytics

Definition of Google Analytics

Google Analytics is a service provided by Google that collects and processes detailed statistics about website usage. It helps website operators to understand user behaviour, measure the effectiveness of their marketing campaigns and optimize their pages according to user preferences.

Main functions of Google Analytics

1. Data collection and reporting:
   Google Analytics collects data on website visits, page views, time spent on the website, bounce rate and much more to generate comprehensive reports.
2. Goal tracking:
   Users can set up and track specific goals such as sales, downloads or contact form completions.
3. User segmentation:
   Allows you to divide user data into different segments to perform targeted analysis.
4. Integration:
   Can be integrated with other Google services, such as Google Ads and Google AdSense, to track and optimize advertising campaigns.

Benefits of using Google Analytics

1. Insights into user behavior:
   Helps to better understand how visitors interact with a website.
2. Decision support:
   Provides data-driven insights that can help inform decision-making for web design, content creation and marketing strategies.
3. Performance optimization:
   Allows you to identify areas for improvement to enhance user experience and overall website performance.

Data protection issues with Google Analytics

Google Analytics uses cookies to collect data about visitors and their interactions on the website. According to the General Data Protection Regulation (GDPR) in Europe and other data protection regulations worldwide, website visitors must give their consent before cookies can be stored on their devices.
This consent is usually obtained via a cookie banner that appears when you first visit the website.

Using Google Analytics in compliance with data protection regulations with CCM19

CCM19 is a solution that makes it possible to use Google Analytics in compliance with data protection laws such as the GDPR. This application ensures that data collection by Google Analytics only begins after visitors have given their express consent via a cookie banner. CCM19 helps website operators to provide transparent and easy-to-understand information about the use of cookies while implementing a simple consent or opt-out process.