Google Tag Manager
What is Google Tag Manager?
Google Tag Manager (GTM) is a free tool from Google that makes it easy to manage marketing and analytics tags on websites and in mobile apps.
GTM provides a central platform to efficiently control tracking codes, allowing adjustments and optimizations to be made more quickly and flexibly.
A key advantage of Google Tag Manager is that tags and tracking codes can be added and customized without the need for programming knowledge.
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Advantages of the Google Tag Manager
- Time saving: Reduces the need for developer resources as tags can be easily implemented and updated.
- Fast implementation: New tags and changes can be deployed immediately without having to wait for development cycles.
- Cost-effectiveness: Google Tag Manager is free and reduces the need for costly tag management solutions.
Functions of the Google Tag Manager
Easy tag management: Allows quick implementation of tags without having to make changes to the website's source code.
Flexibility: Supports a variety of tag types, including Google Analytics, AdWords and custom HTML tags.
Versioning and debugging: Includes versioning and debugging features to safely test and roll back changes when needed.
User-friendly interface: An intuitive user interface allows even non-developers to manage and implement tags.
Collaboration: Multiple users can work on tag management simultaneously, with configurable roles and permissions to control access.
Application areas of the Google Tag Manager
- Web analytics:
Management and implementation of tracking tags for tools such as Google Analytics to analyze user behavior on the website. - Marketing:
Integration of marketing and remarketing tags to track campaigns and address target groups. - Conversion tracking:
Tracking of conversions and important interactions to measure the success of advertising campaigns. - Custom tags:
Create and manage custom tags to meet specific requirements.
Challenges and data protection
- Complexity:
Although GTM is user-friendly, setting up and managing complex tag configurations can require technical knowledge. - Data protection:
The implementation of tracking tags must comply with data protection regulations, in particular the GDPR (General Data Protection Regulation).
GDPR-compliant integration with CCM19
For detailed instructions on the GDPR-compliant integration of the Google Tag Manager with CCM19, please visit our documentation.
With the CCM19 tool, the Google Tag Manager can be integrated into websites in compliance with data protection regulations. This solution for managing cookie banners and privacy settings ensures that all necessary consents are obtained before tracking tags are activated.
In this way, website operators can ensure compliance with data protection regulations and offer users full transparency regarding the use of tracking tools - the tags only become active after the user has given their express consent.
Conclusion
Google Tag Manager is a powerful and flexible tool for managing and implementing tags on websites and in apps. It offers numerous advantages, including time savings, improved accuracy and cost efficiency.
By integrating with CCM19, Google Tag Manager can be used in a GDPR-compliant manner, ensuring compliance with data protection regulations and guaranteeing the protection of user data.
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