PubMatic

What is PubMatic?

PubMatic is a leading programmatic advertising platform that enables advertisers and publishers to buy and sell digital advertising in real time.

The platform supports multiple ad formats, including display, video and mobile advertising, and provides tools to optimize campaigns and maximize ad revenue. PubMatic uses data-driven insights to increase the effectiveness of advertising campaigns and improve targeting.

How does PubMatic work?

PubMatic offers a programmatic advertising platform that works through an automated bidding process.

Advertisers bid in real time on advertising space on websites and mobile apps provided by publishers.

The platform uses algorithms and data analysis to determine the best offers for the available advertising space and to deliver the relevant ads to the right target group. This is done via a real-time bidding (RTB) process, where ad spaces are auctioned in milliseconds.

Advantages of using PubMatic

• Real-time bidding: PubMatic allows advertisers to bid for ad space in real time, resulting in better targeting and higher conversion rates.
• Ad revenue optimization: Publishers can maximize their ad revenue by marketing their ad inventory to a wide range of advertisers.
• Data-driven insights: PubMatic provides detailed analytics and reporting to monitor and optimize campaign performance.