PUR model

What is the PUR model?

The PUR model (pay-without-tracking) allows users to access websites without advertising and without tracking mechanisms for a fee. This model offers a privacy-friendly alternative where users can pay a fee to avoid personalized advertising and tracking.

Core components of the PUR model

1. Payment without tracking (pay-without-tracking):
   • Definition: Users pay a fee to enjoy content free of advertising and tracking.
   • Goal: To offer an improved surfing experience without users being burdened by advertising or tracking.
   • Measures: Integrate a payment system and customize the website to disable advertising and tracking.
2. Ad-free:
   • Definition: No advertising is displayed on the website after payment.
   • Goal: To offer users an undisturbed surfing experience.
   • Measures: Removing advertisements and ensuring that no tracking data is collected.
3. Data protection:
   • Definition: Protecting users' personal data and avoiding unwanted tracking.
   • Goal: Ensure that no personal data is collected without consent.
   • Measures: Implement privacy policies and technologies that do not collect personal data.

Integration of the PUR model with CCM19 and Contentpass

• Payment without tracking:
  In cooperation with Contentpass, CCM19 enables simple integration of the PUR model. Users can access an ad-free and tracking-free version of the website by making a payment.
• Ad-free:
  CCM19 supports the customization of the cookie banner and other privacy elements to ensure that no ads are displayed after payment and no tracking data is collected.
• Privacy:
  By partnering with Contentpass, CCM19 can ensure that all privacy requirements are met while implementing the pay-without-tracking model.

Summary of the PUR model

The PUR model (Pay-Without-Tracking) offers an innovative way for users to access websites without advertising and without tracking. In cooperation with Contentpass, CCM19 enables the effective implementation of this model to provide an optimized user experience and meet data protection requirements. Further information on the integration of the PUR model can be found on our website.