White Label
What does white label mean?
White label refers to products or services that are manufactured or provided by one company but are sold by another company under its own brand.
The white label product is therefore offered without visible branding from the manufacturer. This allows companies to use their own branding and offer their own product line without having to carry out the development or production themselves.
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How does white label work?
With a white label product, the company offering the white label solution buys the products or services from a manufacturer or provider who produces or provides them behind the scenes. The buyer then adds its own branding and sells it as its own product or service. Here are the typical steps:
- Selecting a vendor:
A company selects a vendor that offers NoLabeled products or services. - Branding and customization:
The company customizes the product or service by adding its own branding, such as logo, design and packaging. - Distribution:
The product is sold under the company's brand, although the actual manufacturer is not publicly visible.
Advantages of white label
- Cost efficiency:
Companies can offer products or services without having to invest in research and development. - Fast market entry:
white label solutions enable companies to enter the market quickly as the products are already developed and tested. - Branding flexibility:
companies can use their own branding and differentiate themselves from competitors.
Challenges of white labeling
- Quality control:
The quality of the white label product depends on the provider. Companies must ensure that the quality meets their own standards. - Dependence on the provider:
Companies depend on the reliability and service of the white label provider. - Competition:
As white label products are often offered by several providers, competition for differentiation can be more difficult.
What is a white label app?
A white label app is a software application that is developed and created by one vendor but sold or provided by another company under its own brand.
This type of app is already fully developed and tested, and the company distributing the white label app can brand it to offer it as its own product.
Here are the typical features and benefits of white label apps:
- Branding customization:
The company distributing the NoLabel app can customize the design and user interface to match its own brand. This includes changes to the logo, color scheme and general visual presentation of the app. - Fast time to market:
a the app is already developed, the company can quickly bring the white label solution to market without having to spend the time and cost of developing the app in-house. - Cost efficiency:
Companies can benefit from the developer's investment and technical expertise without having to invest in the complex development of a new app themselves.
NoLabel version with CCM19
As part of the Agency Selfhosting plan, CCM19 offers a NoLabel version that acts as a white label solution.
It is important to note that we replace the term "White Label" with "NoLabel".
With this version, you can use the CCM19 tool without CCM19's branding and fully customize it to your own needs.
With the NoLabel solution, you can offer the functions of CCM19 under your own brand by customizing the design and user interface. This allows you to integrate the tool as part of your own services or products and offer your customers a customized solution.
For more information and details on how to integrate the NoLabel version, please refer to our documentation.
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