Matomo

What is Matomo?

Matomo is an open-source web analytics platform that enables companies to gain detailed insights into the behavior of their website visitors. Originally known as Piwik, Matomo offers comprehensive features for analyzing website and app data, including tracking visitor activity, conversion rates, A/B testing, heatmaps and more.

A key advantage of Matomo is complete data sovereignty. Companies can run Matomo on their own servers (on-premise) or in the cloud, giving them maximum control over their data. This flexibility makes Matomo particularly attractive for organizations that have to meet strict data protection requirements.

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What challenges can arise when using Matomo?

Although Matomo offers numerous benefits, there are some challenges:

Technical complexity: setting up and managing Matomo, especially with the on-premise installation, requires technical knowledge. Without the appropriate IT resources, configuring and maintaining the platform could be challenging.
Customization effort: Depending on the specific requirements of a company, it may be necessary to make additional plugins or adjustments to cover all desired functions.
GDPR compliance: Although Matomo is considered data protection-friendly, companies must ensure that they make the correct settings for GDPR compliance. This may include the correct implementation of a cookie banner that requires visitors to consent to the use of Matomo.

In order to use Matomo in a GDPR-compliant manner, it may be necessary to implement a cookie banner on the website that obtains the consent of visitors before tracking cookies are set.

This consent is required to ensure that Matomo is only executed if the user has consented to this. Consent tools such as CCM19 help to manage this consent process. When CCM19 is integrated into the website, it ensures that user consent is obtained before Matomo or other tracking tools are activated. This helps to meet the requirements of the GDPR.

What are the advantages of using Matomo compared to other tracking tools?

Matomo offers several advantages over other providers:

Full data sovereignty: while with Google Analytics the data is stored on Google servers, with Matomo companies retain complete control over their data, especially with the on-premise installation.
Data protection and GDPR compliance: Matomo is known for its privacy-friendly features, which are particularly advantageous in Europe, where the GDPR is strictly enforced.