How can I improve the user experience while complying with data protection laws?

There are various ways to optimize the UX of a cookie banner. CCM19 offers many design and customization options. Potential optimizations include

  • User-friendly design: clear language, clear categories (e.g. Marketing, Statistics, Necessary) and no hidden opt-out options.
  • Equivalent selection: "Reject all" must be just as visible as "Accept all".
  • Granular control: Users must be able to decide specifically what they consent to.
  • Consent can be revoked at any time: Easily accessible options to change the decision.
  • Legally compliant defaults: Only technically necessary cookies may be active in advance.
  • Transparency & proof: Save consent data securely (incl. time and status).
  • Technical implementation: Use of a professional CMP, ideally with IAB TCF 2.2 support.
  • Optimization: Analyze conversion and acceptance rates regularly using theme A/B tests.

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